Creating Linkedin Newsletter

Finding your voice with newsletters on Linkedin

Mindset matters

Preparing to publish a LinkedIn Newsletter

• Newsletters are a great way to build your reputation and share your expertise.
• Audience
  • How you engage and connect with your audience?
  • who are the people you want to talk to?
  • What did you help them with?
  • Focus on the area that’s interesting to you and others.
• Type
  • Fairly broad newsletter is also good.
  • Type is something like
    • there ways to do or five things to do
    • Where the future of your industry is going. Thoughts leadership.
• Schedule
  • Make sure it is consistent.
  • It needs to fit with your workload.
  • Suit your specific audience.
• Marketing Plan
  • The author plans the course six months ahead.
  • Take one brainstorming session to come up with list of topics.
    • This helps to start building yoru newsletters in advance.
• Don’t worry about
  • Getting perfect
  • Getting right.
• Getting something out there is a lot more effective.

Writing your article

• Think about
  • Think about your overall topic and how it fits in with your broader newsletter theme.
  • Why is the topic you’re writing about relevant right now?
• consider your tone
  • Do you want to be approachable but professional?
  • Do you want to be authoritative?
• Start constructing the newsletter
  • Introduction
    • Take some time to be thoughtful here
    • Make is as catchy and concise as possible.
  • Middle
    • share your tips, thoughts about future, or a report that you’re referencing.
    • tips
      • Don’t make long and overwhelming.
  • the end
    • You want a really strong close.
    • think about where to send your audience.
• Ensure ther’s a good flow
  • Make reding it easy, quick, and worth it.
• Keep word count as tight as possible.
  • Remove as many words as you can without losing the flow or meaning in your newsletter.
  • Be ruthless.
• Keep things consistent.

Publishing a LinkedIn Newsletter

• Newsletter best practices
  • Give it a name
    • It should be someting catchy that draws in an audience.
    • It also needs to make it clear what kinds of topics you’re going to be talking about.
  • Create a logo
  • Create a header image.
    • Give a consistent header image.
    • Use an image that reflects what you’re talking about in the newsletter.
  • Set up a series.
  • Use images. (Especially if your newsletter is text-heavy)
  • Save a draft.
    • then do the final editing like adding videos just before the publishing.
    • Make sure that you have backup of your saved newsletter just in case the newsletter you can’t access online.
  • Check for flow
    • Does it need more headings to break up the text?
    • Could you have more images?
    • Are all the links working in your outro section?
  • Think about what you’ll post to your network.
    • Add some hastags.
    • present some information that might be engaging.
  • Subscribe to your own newsletter.
    • Tweak it right for the email version.

Engaging with your LinkedIn Newsletter

• Start engaging with your audience immediately.
• reply with comments like
  • that’s interesting point.
  • great insight.
  • thanks for your feedback.
• Consider short-term engagement vs long-term engagement
• Publish at a time of day you’ll be able to engage online.
• Advice
  • Don’t set it and forget it

Technical Challenges

• Your newsletter says it’s been published, but it hasn’t been sent out and there is no notification.
  • Ensure you’re subscribed to your own newsletter.
  • contact technical support.
  • delete it and repost later with a saved copy.
• Image won’t format properly in the email version of your newsletter.
  • Learn what looks good over time.
  • Make note of what works and doesn’t work
• Videos don’t show in the email version of a newsletter
  • Create an image of a video with a play button.
  • Manually add a link to the online version.
• Restrictive text options in the newsletter
  • Embrace the limitations.
    • you can highlight the text with either bold or italic options.
    • italic text looks bigger than the normal text.

Levelling up a LinkedIn Newsletter

• Ask your audience what’s working
  • Track likes, shares and comments.
• Subscribe to multiple newsletters
• Review your posting schedule
• Keep testing new ideas.
• You might need some help editing, copywriting
• don’t fixate on grammar mistakes
  • Remind yourself on your leanring and experimenting.
• ask your subscribers to now more about them
  • What are their challenges?
  • How can you help them?
  • What kind of content they want?